Good For Sunday
Client Case Study
Marketing Director, Social Media Content Creation & Management
Client Overview
Good For Sunday is a Canadian sustainable apparel brand focused on slow fashion and timeless everyday essentials. As their Marketing Director and Social Media Management partner, Muskoka Studio Designs supports the brand with high-quality content creation, strategic planning, and ongoing social media execution. The goal: deepen brand loyalty, highlight new product drops, and maintain a consistent, elevated aesthetic that reflects Good For Sunday’s values.
Services
Marketing Director
Social Media Content Creator & Manager
The Problem
Good For Sunday had strong brand pillars but lacked the consistent social presence needed to convert awareness into engagement and sales. Their challenges included:
Irregular posting and minimal strategic planning
Difficulty communicating the sustainability story in ways that resonate
Limited variety of content formats (video, carousels, educational posts)
New product launches not receiving enough visibility or momentum
The need for a refreshed creative direction that aligned with evolving brand goals
They required a partner to elevate the aesthetic, create consistent content, and bring structure to their entire social media ecosystem.
What We Continue To Do
Muskoka Studio Designs works with Good For Sunday on an ongoing basis, providing:
Monthly content strategy & calendar creation tailored to product launches, pillars, and seasonal moments
Full content creation, including product photography, styling, short-form video, carousels, lifestyle assets, and promotional campaigns
Copywriting for captions, campaigns, and educational posts
Optimization of posting schedules based on performance analytics
Creative direction for brand imagery, storytelling, and social identity
Campaign execution for sales, sustainability initiatives, and new collection drops
Community-focused content that builds trust and humanizes the brand
This partnership blends hands-on creative with strategic long-term planning.
The Outcome
Since partnering with Muskoka Studio Designs, Good For Sunday has seen:
A more cohesive and premium brand presence across all social channels
Consistent posting and storytelling, making the brand feel active, current, and trustworthy
Higher engagement rates due to improved content quality and diversity
Increased visibility for new product launches, resulting in stronger launch-day and launch-week performance
A clear social structure, making marketing initiatives more organized and easier to execute
Greater customer connection, thanks to content that feels warm, educational, and value-driven
Good For Sunday’s social presence now reflects the same thoughtful quality as their products—supporting both brand growth and long-term loyalty.
Sierra is a pleasure to work with and has greatly assisted our team on many projects. Although she runs her own business, she is never short of friendliness, professionalism and quality work, which makes her feel like one of our own.
- Good For Sunday
The first step is simple, the shift is big
01
Book a Discovery Call with Sierra
We’ll meet for a no-pressure call to ensure our collaboration aligns with your goals.
02
Reserve Your Socials
Once you have decided to take the next steps in elevating your business, a 25% deposit and signed contract will be required to secure your spot as limited spots are available each year. Make sure you don’t miss out on potential clients.
03
Let Us Take Care of It
Show up online with a site that reflects your brand, supports your growth, and attracts the clients you want
